In 2017 STUDIOSAIBENE worked as project manager and construction site director for the new Hogan store opened in Via Montenapoleone.
The brand changed its previous image and launched a new concept, designed by English agency Checkland Kindleysides. The store is developed on two floors, connected by a curved glass staircase. Moreover, the boutique is marked by two movement walls with led technology, which create a dynamic and metropolitan feel.